Multi-play and SIM Only price plans tempt network switchers to MVNOs

The rise of SIM-Only deals and multi-play packages is boosting the popularity of Mobile Virtual Network Operators (MVNOs), according to a report from YouGov.

Its latest report found that 12 percent of mobile phone users – around 5.6 million adults – switched mobile operator in the past year.

Two thirds of this figure left one of the ‘big four’ mobile operators, that is EE, O2, Three and Vodafone, but only 45 percent joined another operator – a deficit of 21 percent.