Almost one in five holidaymakers are unaware that they could face charges for using their mobile phone when abroad which has prompted Ofcom to introduce new rules to help protect users. From the 1st October 2024, mobile providers will need to send roaming alerts to customers when they start roaming onto other networks. This will help them make an informed decision and protect them from bill shock. The alerts must enable customers to understand any charges and fair use limits that apply and communicate how they can set a spending cap on their bill. Mobile providers had regulations previously to help consumers with this, which included the ability to roam in the EU like at home, but following the UK’s exit from the European Union, these regulations fell away, and mobile providers have adjusted these friendlier roaming policies.

Source: Ofcom announce new roaming protections for UK holidaymakers | thinkbroadband